The unthinkable!  The unspeakable!  The unfortunate! We all cringe at the news we see every day on the television.  Natural disasters, fires, medical emergencies, shootings…all too often and all too tragic. The best stories are the ones that have a wonderful ending.  Someone on a plane suffers a medical emergency and the attendants rush to […]

It’s 6:15 on a busy weeknight with the New Year’s resolution crush in full force.  You’ve beefed up staff for all the new customers and one of those fresh faces is signing up a new member.  They give them the tour, they explain the membership options, they gather all the pertinent bank information to process […]

A safe gym environment is important for all involved.  Safe members are happy members!  Happy gym members stay members and tell their friends about your gym.   Safe members don’t get injured, which doesn’t cost your gym in repairs, law suits and increased insurance premiums.  Here are five key areas to assess when looking to evaluate […]