We all know that person at the gym (and if you don’t, it may be you)…the individual who is always on the treadmill cranked up to 8.0 for seemingly hours…but you never see them lifting any weights. Or the individual who looks like they can hardly move their arms because their biceps are 2x the […]

Fitness clubs across the country are eagerly awaiting to reopen their facilities. Some are opening their doors for the first time in over a year. Others had reopened in 2020 only to close again after the most recent COVID-19 surge. And others, operating at limited capacity, are now readying to move closer to full capacity. […]

Offering a dedicated Child Watch service for members has clear advantages for fitness clubs. These services not only widen a club’s pool of potential members, but also can serve as a competitive advantage. And for clubs that choose to pass on the cost through a drop-in fee, it can also boost revenue. But clubs that […]