We all know that person at the gym (and if you don’t, it may be you)…the individual who is always on the treadmill cranked up to 8.0 for seemingly hours…but you never see them lifting any weights. Or the individual who looks like they can hardly move their arms because their biceps are 2x the […]

Fitness clubs across the country are eagerly awaiting to reopen their facilities. Some are opening their doors for the first time in over a year. Others had reopened in 2020 only to close again after the most recent COVID-19 surge. And others, operating at limited capacity, are now readying to move closer to full capacity. […]

Offering a dedicated Child Watch service for members has clear advantages for fitness clubs. These services not only widen a club’s pool of potential members, but also can serve as a competitive advantage. And for clubs that choose to pass on the cost through a drop-in fee, it can also boost revenue. But clubs that […]

Safety is something that every fitness club’s general manager and owner stress about on a daily basis. Publicity is another concern that is top of mind. Today’s news cycle all too often involves a story line with allegations of inappropriate behavior by an adult in a position of authority who uses their power and coercion […]

As the COVID-19 virus grips all sectors of the American and the world economies, business in all sectors of industry are affected and the ripple effects continue to grow. People can’t travel and the airline and hotel industries suffer.  Restaurants and bars can’t open and the small business sector struggles. And the beat goes on. […]

School’s out and teens around the country are looking for fun ways to spend their free time. Many of these teenagers will be looking to exercise and get in shape and a fitness center is the perfect location. Some fitness centers, such as Planet Fitness, have already started tapping into this market by offering deals […]

The leaves are gone, the temperatures have dropped, and in many places, snow has already fallen. There’s no question – winter is now here, and with this season come obstacles unique to cooler temperatures. For example, just one snow or ice storm can create problems that last for days or even weeks. Slip and fall […]

The unthinkable!  The unspeakable!  The unfortunate! We all cringe at the news we see every day on the television.  Natural disasters, fires, medical emergencies, shootings…all too often and all too tragic. The best stories are the ones that have a wonderful ending.  Someone on a plane suffers a medical emergency and the attendants rush to […]

It’s 6:15 on a busy weeknight with the New Year’s resolution crush in full force.  You’ve beefed up staff for all the new customers and one of those fresh faces is signing up a new member.  They give them the tour, they explain the membership options, they gather all the pertinent bank information to process […]

A safe gym environment is important for all involved.  Safe members are happy members!  Happy gym members stay members and tell their friends about your gym.   Safe members don’t get injured, which doesn’t cost your gym in repairs, law suits and increased insurance premiums.  Here are five key areas to assess when looking to evaluate […]