Venture Insurance Programs Earns 2013 TMPAA Award of Excellence
Suitelife “Rest Insured” Marketing Campaign Honored at TMPAA Mid-Year Meeting
West Chester, Pa. — May 22, 2013 — Venture Insurance Programs (www.ventureprograms.com) took home the Award of Excellence for Best Program Marketing Campaign from the Target Markets Program Administrator Association (TMPAA). The national program administrator was recognized for a campaign that brought together two premier brands to promote their specialty Suitelife program for hotels and resorts.
The “Rest Insured” marketing campaign included an email blast and advertising, as well as a direct mail piece, which featured a Godiva gift box from the premier Belgian chocolate maker as a “taste of the Suitelife.”
The campaign appealed to boutique hotels and resorts, in addition to their insurance agents and brokers, offering peace of mind through a specialized, high quality insurance program. The campaign was created by Vertibrands (www.Vertibrands.com), a full-service marketing agency.
“The campaign has been very successful in highlighting our hospitality industry expertise – and doing it in a very creative way,” said Fran Sarmiento, Venture’s executive vice president of programs, “We’re very excited to be honored by TMPAA for our campaign.”
Venture received the award at the TMPAA (www.targetmkts.com) Mid-Year Meeting in Baltimore, Md. The TMPAA Program Marketing Campaign Awards are offered through a partnership with the Insurance Marketing & Communication Association (IMCA). Highly regarded throughout the insurance industry, IMCA is an international organization of insurance professionals who specialize in marketing, communications, advertising, sales promotion and public relations.
About Venture Insurance Programs
Venture Insurance Programs (www.ventureprograms.com) is a leading program administrator that designs, underwrites and distributes industry-specific insurance packages. Based in West Chester, Pa., Venture has underwriting alliances with the world’s leading carrier groups, including Chubb, Allied World, QBE, RSUI, USLI, Zurich North America and Lloyd’s of London. Founded in 1993, Venture provides specialty insurance packages for select vertical industries—including golf and country clubs, golf destination resorts, hotels, resorts, hunting and fishing lodges and city and social clubs.